Omaha, Nebraska – Last week, First Fiduciary Bank & Trust unveiled its innovative “Financial Inactivity Fee,” a new $15 monthly charge for customers whose checking account balances dip below the federally mandated minimum of $100. Bank executives described the measure as a necessary step to encourage fiscal responsibility.
“We noticed a troubling pattern where customers with low balances were not generating sufficient revenue through standard overdraft or maintenance fees,” explained Senior Vice President of Customer Monetization, Chad Remington, 42. “This fee isn’t a penalty; it’s an incentive. It’s a small nudge to help our clients better appreciate the value of liquidity. Think of it as a personal trainer for your wallet—sometimes you have to pay to feel the burn.” One affected customer, part-time barista and full-time pessimist Milo Jennings, 24, saw the logic immediately. “It’s brilliant, really. I couldn’t afford the $8 fee for my $5 overdraft last month, so now they’re charging me $15 for that privilege. It’s like getting a fine for not being able to afford a fine. They’ve truly thought of everything.”
Looking ahead, First Fiduciary hinted at a suite of upcoming products to further assist the under-monied, including a “Deposit Facilitation Fee” for customers who fail to make regular deposits and a tiered “Wealth Appreciation Surcharge” for those who do not upgrade to premium checking. A bank spokesperson confirmed that focus groups are already exploring the viability of a one-time “Account Closure Processing Fee” for anyone who decides to leave.